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Browse our Eco Paints and Wallcoverings

Eco Friendly Paint Collection

The Cornwall Collection | Noushka Design


Olenka Design Wallpaper

Victoria and James Yardley are a brother and sister team who learned all about the decorating industry as children. They grew up working in the family business during weekends and the holidays, and a love for decorating was born. 

eco  paintJames took a degree in chemistry and has an encyclopaedic scientific knowledge of manufacturing in the decorating industry. His visionary work over the years has been to re-invent, re-create and develop ecologically friendly alternatives to the modern standard.  Combining science, knowledge, technology and a deep rooted ecological ethos in reducing the impact of products within the coatings industry.  Victoria now lives with her young family in Dorset after retiring from service in the Armed forces. "My time in the military inspired a love for nature and outdoors, after spending a LOT of time outdoors I learnt to appreciate just how beautiful our earth is and how important it is to conserve it for our children.  I am a massive animal lover and when I'm not in the office I spend my free time caring for our rescued menagerie of ex battery hens, cats and fish."  

The two hatched a plan to create paint with a difference.  "It was incredibly important for us personally to develop a highly technical, high performing, solvent-free paint with low toxins without compromising on quality.  Victory Colours have developed an extremely low VOC paint, which is practically odourless.  Our extremely low odour paint means that interior air quality is not compromised – the smell of freshly painted rooms is not good for health, nor for the environment, especially for vulnerable people and decorators. Sometimes eco-friendly paints compromise on quality and we weren’t prepared to do that. Rather than take our word for our outstanding quality eco friendly paint and Vegan Paint please read some of our reviews.”

'…This paint is unreal… the biggest compliment I can make is that it is making an amateur look like a professional decorator.  Thanks again.' 5 Stars Ben

5 star review

'…I have tested Victory Colours emulsion.  It is very good! It is a solid, robust, easy to use/apply product.  The quality of the ingredients is very apparent to me. I take 'endorsement' and 'recommendation' seriously - I wouldn't put my name behind anything that wasn't genuine good… I know what's good and isn't with paint.  And Victory IS good stuff…' Paul Dyer, Carlton Decorators. 5 Stars

 5 star review

"To all at Victory Colours

Our kitchen and pot wash area in our Children’s Play Centre were in dire need of painting, but because we are open 7 days a week and cannot function without it, we have been putting off having to close for a day to get it done! The smell of paint alone would put customers off and would not be good for business.

I just want to say a huge thank you! Your paint has an incredibly low odour which meant we painted at night and then opened the very next day! I also like the fact that is eco-friendly. The paint covered our dark walls extremely well. I will definitely come back to you when the rest of the play centre needs re-painting.

Many Thanks

Vicky Maley


Let Loose Play Centre

Hazel Grove"

5 star review