Which Paint Ingredients We Use at Victory Colours

Which Paint Ingredients We Use at Victory Colours

At Victory Colours, we pride ourselves on offering high-quality, eco-conscious paint that’s as safe for your home as it is for the environment. Our formulas are carefully crafted to deliver exceptional coverage, durability, and vibrancy—without harmful chemicals. While we don’t share our secret formula, we’re happy to be transparent about the safe and sustainable ingredients we use.

 

1. Water-Based Formulation

Our paints are water-based, making them a more environmentally friendly option compared to oil-based alternatives. Water-based paints dry faster, emit fewer fumes, and are easier to clean up - perfect for both indoor use and eco-conscious households. This key ingredient helps us achieve an ultra low-odour paint that’s safe for you and your family.

2. Ultra Low VOCs (Volatile Organic Compounds)

We’ve removed or minimised volatile organic compounds (VOCs) from our paints, ensuring they’re safe to use in enclosed spaces without compromising your indoor air quality. Many traditional paints contain high levels of VOCs that release harmful chemicals into the air. Our ultra low VOC formula contributes to healthier homes and a cleaner environment.

3. VOC Free Pigments

To create our stunning range of colours, we use high-quality, pigments that provide rich depth and beautiful hues. Our pigments are carefully sourced to ensure they meet our stringent environmental and quality standards, giving you a vibrant, long-lasting finish.

 

4. Acrylic Resins

We’ve opted for acrylic resins in our paint, which provide flexibility, durability, and a smooth finish. Acrylic is known for its longevity and resistance to wear, ensuring your walls stay looking fresh for years to come. While acrylic resins offer the strength and resilience of synthetic materials, they are free from harmful microplastics, making them a more sustainable option.

5. Binders and Fillers

To give our paints their smooth texture and excellent adhesion, we use eco-friendly binders and fillers. These ingredients help the paint adhere to the surface, ensuring even coverage and durability. We select materials that are safe for both the environment and the user, with no harsh chemicals or toxins involved.

6. Non-Toxic Additives

While additives are typically included to improve performance, such as enhancing drying time or resistance to mold, we ensure that all additives in our paints are non-toxic and safe for the environment. By avoiding harmful chemicals, we maintain our commitment to sustainability and ensure our products are safe for every room in your home.

 

What We Don’t Use:

• No Animal Products | We’re proud to offer vegan-friendly paints that are certified by The Vegan Society, meaning our products contain no animal-derived ingredients.

• No Harmful Toxins | You won’t find dangerous chemicals like formaldehyde, heavy metals, or phthalates in any of our paints. Our products are designed to be as gentle on the planet as they are on your walls.
• No Microplastics | Unlike traditional paints, we avoid using microplastics in our formulas. Instead, we use innovative alternatives like acrylic, which provides a superior finish while being less harmful to the environment.

Eco-Friendly, Quality Paint You Can Trust

Our dedication to the environment and your well-being drives every decision we make. By carefully selecting each ingredient for safety, quality, and performance, we ensure that Victory Colours paint not only delivers beautiful results but also aligns with your eco-conscious values.

At Victory Colours, we believe that what goes into our paint matters as much as the final result. We’re committed to delivering paint that is beautiful, long-lasting, and environmentally responsible.

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Victory Colours Paint Ingredients

Water

Thickener & rheology modifier – cellulose organic

Defoamer - Silicone-free

Dispersant and wetting agent - VOC-free for pigments.

Binder - acrylic resin

Filler - natural talc

Opacifying agent - titanium dioxide

Stir-in pigments - solvent-free & VOC-free

Preservative less than 15ppm (Isothiazolinone Mixture)