01 / Thoughtfully formulated
Beautiful colour. Low emissions.
Our water-based paints are ultra-low VOC. Independently tested by Eurofins, they meet Indoor Air Comfort Gold requirements.
Explore our paint technology
Down to Earth Paints
Beautiful colour. Thoughtfully made.
Read all the reasons ↓01 / Thoughtfully formulated
Our water-based paints are ultra-low VOC. Independently tested by Eurofins, they meet Indoor Air Comfort Gold requirements.
Explore our paint technology
02 / A kinder approach
No animal-derived ingredients. No animal testing. Our paints carry The Vegan Society’s Vegan Trademark.
What makes our paint vegan?
03 / Made for real life
Our matt emulsion is washable, durable and resistant to everyday wear. A smooth, flat finish for walls and ceilings.
Find your paint finish
04 / British by nature
All our paints are made in the UK. Our tins contain recycled material and can be recycled again.
Our environmental commitment
05 / Your home, your colour
Timeless neutrals, period hues and bold accents. Discover a shade that feels like you, then see it in your own space with a hand-painted sample.
Find your colour
Indoor Air Comfort Gold
The Vegan Society Trademark
Washable matt emulsion
Made in the UK
Hand-painted colour samples
Victory White
Killifish
126 mph
Terrapotta
Don Burgundy
Our water-based paints are ultra-low VOC. Independently tested by Eurofins, they meet Indoor Air Comfort Gold requirements.
Explore our paint technology ↗No animal-derived ingredients. No animal testing. Our paints carry The Vegan Society’s Vegan Trademark.
What makes our paint vegan? ↗Our matt emulsion is washable, durable and resistant to everyday wear. A smooth, flat finish for walls and ceilings.
Find your paint finish ↗All our paints are made in the UK. Our tins contain recycled material and can be recycled again.
Our environmental commitment ↗Timeless neutrals, period hues and bold accents. Discover a shade that feels like you, then see it in your own space with a hand-painted sample.
Find your colour ↗Victory Colours
From soft neutrals to confident colour. Try a hand-painted sample in your own light.
Colours on screen are a guide. Always try a physical sample.