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About Us

About Us | Victory Colours Down to Earth Paints

 Victory Colours is an independent family business which has been in the Manufacturing and Decorating Industry for many years.  It was not until we started to have our families that we became increasingly mindful of the environmental damage being done to our planet. When we brought these small people into the world we began to notice all the ‘nasties’ in that existed in everything, from foods, packaging, carpets, vehicles… the list goes on. We realised that although we cannot directly change the other things, except to avoid them or to lobby against them, we could actually do something to reduce the environmental impact of our own product range.

Qualities & Benefits | Victory Colours Eco paint has a technically advanced formulation which gives outstanding resistance to stains, which if you have mucky kids like ours, you need as much stain resistance as possible! The same goes for the durability of our paint.  It has great washability properties making it the perfect choice for families or households with pets.  Opacity is high, which gives greater coverage, meaning that theoretically you need to use less of it which offers a financial (and time!) saving.

Paint tin
  • Beautiful colours
  • Exceptional quality & opacity 
  • Durable, colourfast & washable
  • Easy application
  • Solvent-free 
  • Virtually VOC-free
  • Exceptionally low odour

  •  Eco Sample Panels A5 | We also take a very unique approach to helping you choose the best colour scheme for your home. Rather than purchasing expensive tester pots which leave your walls covered in a multitude of colours, which then needs to be painted over (sometimes more than once).  This is not only messy, and time-consuming, it is also wasteful and tester pots invariably end up in landfill.

    Instead we provide hand-painted Eco Sample Panels in your chosen colours. These can be easily fixed on your walls without ruining your current decor.   We recommend that you place the Eco Sample Panels on different walls within the room over a period of time, as the pigments of colour within the the paint reflect light differently depending on time of day, or the type of light - whether natural or artificial. The Eco Sample Panels give you an opportunity to experiment with how different shades and colours will look together. Not to mention a portable and easy way to match to fabrics and soft furnishings. 

    Coatings Industry Regulations | The Paint Industry has been subject to huge upheavals and change over the recent past. Changes in environmental regulations have brought about several product developments, where manufacturers have been required to reduce VOCs and solvents in paints and update long existing formulations. As we are a smaller company we are able to be dynamic and can quickly embrace new technologies, and improve our product quickly and effectively. We are not afraid to change and innovate, indeed we embrace innovation.

    Free From… | We already made water-based paint products, but we decided that we wanted to produce a premium quality, technically superior product which contained the best ingredients available, whilst stringently avoiding a whole host of unpleasant toxins including solvents, VOCs and phthalates, formaldehyde, and Alkylphenol Ethoxylates (APEO), and heavy metals, amongst other things (there will always be trace elements of VOC sneaking their way in somehow but we are eliminating them every step of the way).

    Our paint is safe as possible for humans, and animals, it has exceptionally low odour, and creates minimal contributions to the atmosphere, whilst still having great coverage and durability in a range of beautiful up-to-date colours.

    Non Toxic PaintSo then what are VOCs? Its the term that everyone is talking about but nobody really seems to know what it means. In simple terms VOCs are Volatile Organic Compounds which are materials which evaporate readily from many common sources such as exhaust fumes, cleaning products, and within the Coatings Industry paints, stains, thinners and brush cleaners. When in sunlight or direct heat, such as radiators, VOCs can ‘react with nitrogen oxides to create ground level ozone and photochemical smogs’ ( This process can contribute to atmospheric pollution, so as you can imagine products containing VOCs are not the ideal to be breathing in on a daily basis.

    Business Model | We not only wanted to produce a technically superior eco conscious paint, we also wanted to create a new business model which offered consumers a paint which had minimal impact on the environment from ‘the cradle to the grave’ of the product’s life cycle. This is represented by taking a comprehensive and holistic approach to our manufacturing, sales and distributions processes rather than focussing on one single criteria such as VOC content.  There are several key contributors to the environmental footprint of household paint, for instance: extraction of raw materials; transport journey’s to and from the factory, wholesalers, retailers and to the consumers; durability of the paint surface and length of time before it needs re-painting.  Many ‘zero-VOC’ paints are based on natural clays and oils which are not robust and have a greater environmental impact due to an increased maintenance cycle.  

    Our business model has endeavoured to be environmentally-friendly all along the whole chain, for instance: we make our paint to order, meaning it is always fresh; we don’t hold stock as holding inventory in various warehouses up and down the country means there is an associated financial and environmental cost of getting our paint to the warehouse and then onwards onto the customer; and we use packaging that is either recycled or made from fast growing sustainable sources such as bamboo. The net result is lower energy expenditure and reduced transport emissions, lower packaging impact, less waste, and less products sitting in warehouses waiting to be delivered (or not).

    Packaging | We use packaging that is either recycled, recyclable or made from   Eco Packaging  sustainable resources such as bamboo.  We use innovative products made from waste material or by-products from other manufacturing processes, or ecologically sustainable sources, meaning that our packaging is recyclable, biodegradable, and compostable.  These products have improved price stability as there is less dependence on the fluctuating costs of materials such as oil, gas and resins.

    Paint Tins | We use metal tins rather than rely on plastic containers for three main reasons:

    1. They are more robust for transporting and storing paint;
    2. Our tins are part recycled and  are able to be recyclable;
    3. We wish to minimise the terrible impact of plastic on the environment.  Although the containers we would have chosen would be recyclable, many would still have ended up in landfill which would be detrimental to the soil toxicity.

    Why don’t you try Victory Colours Paint out out? Or contact our friendly Sales Team for a free sample panel of one (or more) of our paint colours. Call us on 01258 841 310 or email on