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About Us


About Victory Colours Eco Conscious Paint Company 



We are a family business who have been in the Manufacturing and Decorating Industry for many years.  Although we have always been environmentally aware, it wasn’t until we started to have our families that we became more mindful of the environmental damage being done to our planet and it’s population. When we bought these small people into the world we began to increasingly notice all the ‘nasties’ in that existed in everything, from foods, packaging, carpets, vehicles… the list goes on. We realised that although we cannot directly change the other things, except to avoid them or to lobby against them… However, we could actually do something to reduce the environmental impact of our product range.

Coatings Industry Regulations

The paint industry has been subject to huge upheavals and change over the recent past. Changes in environmental regulations have brought about several product developments, where manufacturers have been required to reduce VOCs and solvents in paints and update long existing formulations. As we are a smaller company we are able to be dynamic and can can quickly embrace new technologies, and improve our product quickly and effectively. We are not afraid to change and innovate, indeed we embrace innovation.

Free From…

We already made water-based paint, but we decided that we wanted to produce a premium quality, technically superior product which contained the best ingredients available, whilst stringently avoiding a whole host of unpleasant toxins including solvents, VOCs and phthalates, formaldehyde, and alkylphenol ethoxylates (APEO) amongst other things (there will always be trace elements of VOC sneaking their way in somehow but we are eliminating them every step of the way).

Our paint is safe as possible for humans, animals, with low odour and minimal contributions to the atmosphere, whilst still having great opacity and durability in a range of beautiful up-to-date palette of colours.

So then what are VOCs? Its the term that everyone is talking about but nobody really seems to know what it means. In simple terms VOCs are Volatile Organic Compounds which are materials which evaporate readily from many common sources such as exhaust fumes, cleaning products, and within the Coatings Industry paints, stains, thinners and brush cleaners. When in sunlight or direct heat, such as radiators, VOCs can ‘react with nitrogen oxides to create ground level ozone and photochemical smogs’ ( This process can contribute to atmospheric pollution, so as you can imagine products containing VOCs are not the ideal to be breathing in on a daily basis.


Paint Tins

Business Model

We not only wanted to produce a technically superior eco conscious paint, but we also wanted to create a new business model which offered consumers a paint which had minimal impact on the environment from ‘the cradle to the grave’ of the product’s life cycle. This would be represented by taking a comprehensive and holistic approach to our manufacturing, sales and distributions processes rather than focussing on one single criteria such as VOC content.  There are several key contributors to the environmental footprint of household paint, for instance: extraction of raw materials; transport journey’s to and from the factory, wholesalers, retailers and to the consumers; durability of the paint surface and length of time before it needs re-painting.  Many ‘zero-VOC’ paints are based on natural clays and oils which are not robust and have a greater environmental impact due to an increased maintenance cycle.  

Our business model has endeavoured to be environmentally-friendly all along the whole chain, for instance: we make our paint to order, meaning it is always fresh; we don’t hold stock as holding inventory in various warehouses up and down the country means there is an associated financial and environmental cost of getting our paint to the warehouse and then onwards onto the customer; and we use packaging that is either recycled or made from fast growing sustainable sources such as bamboo. The net result is lower energy expenditure and reduced transport emissions, lower packaging impact, less waste, and less products sitting in warehouses waiting to be delivered (or not).



Eco Packaging

We resolved to use packaging that was either recycled, recyclable and used sustainable products.  We use innovative products made from waste material or by-products from other manufacturing processes, or ecologically sustainable sources.

Paint Tins: We use metal tins rather than rely on plastic containers for three main reasons:  the first being that they are more robust for transporting and storing paint; the second that our tins are part recycled and  are able to be recyclable; thirdly that we wish to minimise the terrible impact of plastic on the environment.  Although the containers we would have chosen would be recyclable, many would still have ended up in landfill which would be detrimental to the soil toxicity.

Paint Tin Packaging:  We use packaging manufactured with recycled materials which are:  recyclable; biodegradable; and Compostable.  These products have improved price stability as there is less dependence on the fluctuating costs of materials such as oil, gas and resins 

Qualities & Benefits

Victory Colours Eco Friendly Paint has a technically advanced formulation which gives outstanding resistance to stains, which if you have mucky kids like ours, you need as much stain resistance as possible! The same goes for the washability of our paint.  It has great wipe-ability properties which is perfect for young families or households with pets. Our paint also holds it’s colour and have excellent lightfastness i.e. it does not fade in direct sunlight. Our paint opacity is high which gives greater coverage, meaning that theoretically you need to use less of it which offers a financial (and time!) saving.

  • Beautiful colours
  • Exceptional Quality
  • Great Opacity
  • Exceptionally Low Odour 
  • Durable, colourfast & washable
  • Easy application
  • Solvent Free 
  • Virtually VOC-Free


We also take a very unique approach to helping you choose the best colour scheme for your home. Rather than purchasing expensive sample pots which leave your decor covered in a multitude of colours, making your room resemble a patchwork quilt, which then needs to be painted over (sometimes more than once) we like to do things a little differently. At Victory Colours we provide hand painted sample panels in your chosen colour/s. These can be easily fixed on your walls without ruining your current decor. We recommend that you place the sample panels on different walls within the room over a period of time, as the pigments of colour within the the paint reflect light differently depending on time of day, or the type of light - whether natural or artificial. The sample panels give you an opportunity to experiment with how different shades and colours will look together. Not to mention a portable and easy way to match to fabrics and soft furnishings.


Why don’t you try Victory Colours Paint out out? Or contact our friendly Sales Team for a free sample panel of one (or more) of our paint colours. We are currently updating our colour charts but they will be available soon. Call us on 01258 841 310 or email on