VICTORY COLOURS ECO PAINT

Madge

Madge is a timeless mid taupe eco paint designed to bring warmth, depth and effortless sophistication to interiors.

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Two tins of Madge taupe eco paint from Victory Colours

Soft, pure and timeless

Richer and more characterful than traditional Magnolia, this elegant neutral combines soft beige and warm grey undertones to create a versatile backdrop that feels both contemporary and classic.

Subtle yet full of depth, Madge is one of those colours that works beautifully in almost any setting. Its warm undertones add interest and softness without overpowering a room, making it ideal for living rooms, bedrooms, dining spaces, hallways and open-plan interiors. Whether used throughout a home or as part of a layered colour scheme, Madge creates a calm, welcoming atmosphere that never goes out of style.

Deeper than Magnolia and Tumbledown, Madge brings additional warmth and richness to interiors while remaining wonderfully adaptable. Pair it with feature walls, complementary neutral shades or bolder accent colours to create texture, dimension and personality. Alternatively, use it as a timeless backdrop and introduce colour through furniture, artwork and accessories for a flexible interior that evolves over time.

Beautiful paint, thoughtfully made

Not sure this is the one?

See Madge — and every other colour we make — painted in real rooms. Browse living rooms, bedrooms and kitchens for ideas, then come back and add your samples.

Browse the inspiration gallery Real rooms in every colour we make, filterable by colour, mood and space

Excellent coverage

Approx. 14m² per litre or 35m² per 2.5L tin, depending on the roller used and the porosity of the surface.

Width (m)

Height (m)

Coats

What’s it going onto?

14m² per litre — the coverage on our tins — plus 10% for touch-ups. Bare plaster and rough render take more.

Painting a whole room? Open the full paint calculator — every wall, ceiling, door and skirting board, in one go

Made to apply beautifully

Stir thoroughly before use. Surfaces should be clean, dry and sound. Touch dry in around 2 hours and re-coatable after approximately 4 hours.

For best results, use a premium quality medium-pile roller and synthetic paint brushes. Clean brushes and rollers with warm soapy water.

Stir and prep Stir thoroughly, and make sure the surface is clean, dry and sound.
Roll the first coat A premium medium-pile roller and synthetic brushes give the best finish.
Leave about 4 hours Touch dry in around 2 hours, re-coatable after approximately 4.
Wash out warm Brushes and rollers clean up in warm soapy water. No solvents needed.

~2 hrsTouch dry
~4 hrsRe-coatable
2 coatsRecommended
Water-basedSoap & water clean-up

Other beiges in the range

Beige is never just one colour. These are the others we mix, each one hand-matched in the same eco formulation.

1969 Pale Pink Eco Paint

Avalon Neutral Eco Paint

Bear’s Paw Neutral Eco Paint

Blusher Blush Pink Eco Paint

Cloud Warm Grey Eco Paint

Cockleshell Cream Eco Paint

Dyer's Chalk Light Grey Eco Paint

Elf Ear Pale Olive Green Eco Paint

Flower Power Warm Cream White Eco Paint

Gossamer White Off White Eco Paint

See every beige we make The full beige range, side by side

Delivered to your door

Paint orders arrive in 1–3 working days, with delivery included on standard UK addresses.

Where are we delivering to?

UK mainland Scottish Highlands & islands, or Northern Ireland Isle of Man Republic of Ireland Somewhere else

1–3 working days. Delivery is included in the price of the paint. Order before 12 noon and you can add a specified next-working-day delivery at checkout, from £13.95.

A little longer than 1–3 days. These sit outside our standard UK area, so a delivery charge applies — you will see it at checkout before you pay. We do deliver to all of them.

2–3 working days. A delivery charge applies, shown at checkout.

2–5 working days. A delivery charge applies, shown at checkout.

We are sorry — we cannot deliver to you. We only ship within the UK, the Isle of Man and the Republic of Ireland, so we are not able to send paint to the USA or anywhere else. If you have a UK address to send to, we would love to deliver there.

Delivery costs and timings in full Every area, every service, and what each one costs

For delivery queries, please contact us or call 01258 841310.

Want to explore all our colours?

Ready to build it in your own room? Use our paint calculator to work out the litres and the tins for every wall, ceiling, door and skirting board — so you can bring this combo home

Customer Reviews

What goes into the tin

Ingredients we’re happy to list

Madge is a water-based paint with ultra low VOCs, certified vegan by The Vegan Society. The binder is an acrylic resin rather than a microplastic, the pigments are solvent- and VOC-free, and there is no formaldehyde, no heavy metals and no phthalates anywhere in the tin.

We keep the exact formula to ourselves — but we are happy to be open about every ingredient that goes into it.

See which paint ingredients we use The full list — binders, pigments, fillers and additives — and everything we leave out

Water-based formula
Ultra low VOC
Certified vegan
No microplastics
Acrylic resin binder
Non-toxic additives

Pigments are stir-in, solvent-free and VOC-free. Fillers are natural talc. Preservative content is under 15ppm.