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VICTORY COLOURS ECO PAINT

Love in the Mist

Love in the Mist is a dramatic deep blue eco paint from the Addicted to Patterns Harmony Collection, created by the talented Justyna Medon, founder of Addicted to Patterns.

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Soft, pure and timeless

Rich, moody and effortlessly sophisticated, this striking dark blue shade combines deep navy tones with subtle dark grey undertones to create depth, atmosphere and timeless elegance within interiors.

Designed to coordinate beautifully with the hand-crafted wallpaper collection from Addicted to Patterns, Love in the Mist works perfectly as a standalone statement colour or alongside the wider Harmony Collection palette. Elegant and cocooning, this deeply pigmented shade looks stunning in living rooms, dining rooms, studies and sophisticated drawing rooms where warmth, drama and refinement are desired.

Its rich blue-grey depth pairs beautifully with warm whites, soft neutrals, metallic accents and natural textures to create a timeless and layered interior scheme.

Beautiful paint, thoughtfully made

Excellent coverage

Approx. 14m² per litre or 35m² per 2.5L tin, depending on the roller used and the porosity of the surface.

14m² per litre — the coverage on our tins — plus 10% for touch-ups. Bare plaster and rough render take more.

Painting a whole room? Open the full paint calculator — every wall, ceiling, door and skirting board, in one go

Made to apply beautifully

Stir thoroughly before use. Surfaces should be clean, dry and sound. Touch dry in around 2 hours and re-coatable after approximately 4 hours.

For best results, use a premium quality medium-pile roller and synthetic paint brushes. Clean brushes and rollers with warm soapy water.

  1. Stir and prep Stir thoroughly, and make sure the surface is clean, dry and sound.
  2. Roll the first coat A premium medium-pile roller and synthetic brushes give the best finish.
  3. Leave about 4 hours Touch dry in around 2 hours, re-coatable after approximately 4.
  4. Wash out warm Brushes and rollers clean up in warm soapy water. No solvents needed.
  • ~2 hrsTouch dry
  • ~4 hrsRe-coatable
  • 2 coatsRecommended
  • Water-basedSoap & water clean-up

Delivered to your door

Paint orders arrive in 1–3 working days, with delivery included on standard UK addresses.

Where are we delivering to?

1–3 working days. Delivery is included in the price of the paint. Order before 12 noon and you can add a specified next-working-day delivery at checkout, from £13.95.

A little longer than 1–3 days. These sit outside our standard UK area, so a delivery charge applies — you will see it at checkout before you pay. We do deliver to all of them.

2–3 working days. A delivery charge applies, shown at checkout.

2–5 working days. A delivery charge applies, shown at checkout.

We are sorry — we cannot deliver to you. We only ship within the UK, the Isle of Man and the Republic of Ireland, so we are not able to send paint to the USA or anywhere else. If you have a UK address to send to, we would love to deliver there.

Delivery costs and timings in full Every area, every service, and what each one costs

For delivery queries, please contact us or call 01258 841310.

Ready to build it in your own room? Use our paint calculator to work out the litres and the tins for every wall, ceiling, door and skirting board — so you can bring this combo home

Customer Reviews

What goes into the tin

Ingredients we’re happy to list

Love in the Mist is a water-based paint with ultra low VOCs, certified vegan by The Vegan Society. The binder is an acrylic resin rather than a microplastic, the pigments are solvent- and VOC-free, and there is no formaldehyde, no heavy metals and no phthalates anywhere in the tin.

We keep the exact formula to ourselves — but we are happy to be open about every ingredient that goes into it.

See which paint ingredients we use The full list — binders, pigments, fillers and additives — and everything we leave out
  • Water-based formula
  • Ultra low VOC
  • Certified vegan
  • No microplastics
  • Acrylic resin binder
  • Non-toxic additives

Pigments are stir-in, solvent-free and VOC-free. Fillers are natural talc. Preservative content is under 15ppm.