VICTORY COLOURS ECO PAINT
Jam First is a rich, jammy red eco paint with bags of character.
Bold on a feature wall, warming in a dining room or snug.
Made using our environmentally friendly, low-VOC eco paint formula: durable, washable and vegan.
Please note that, like many richly pigmented reds, Jam First may require an additional coat for the best finish. We recommend applying 3 coats to achieve optimum depth and coverage.
Beautiful paint, thoughtfully made
See Jam First — and every other colour we make — painted in real rooms. Browse living rooms, bedrooms and kitchens for ideas, then come back and add your samples.
Approx. 14m² per litre or 35m² per 2.5L tin, depending on the roller used and the porosity of the surface.
14m² per litre — the coverage on our tins — plus 10% for touch-ups. Bare plaster and rough render take more.
Stir thoroughly before use. Surfaces should be clean, dry and sound. Touch dry in around 2 hours and re-coatable after approximately 4 hours.
For best results, use a premium quality medium-pile roller and synthetic paint brushes. Clean brushes and rollers with warm soapy water.
Red is never just one colour. These are the others we mix, each one hand-matched in the same eco formulation.
Paint orders arrive in 1–3 working days, with delivery included on standard UK addresses.
Where are we delivering to?
1–3 working days. Delivery is included in the price of the paint. Order before 12 noon and you can add a specified next-working-day delivery at checkout, from £13.95.
A little longer than 1–3 days. These sit outside our standard UK area, so a delivery charge applies — you will see it at checkout before you pay. We do deliver to all of them.
2–3 working days. A delivery charge applies, shown at checkout.
2–5 working days. A delivery charge applies, shown at checkout.
We are sorry — we cannot deliver to you. We only ship within the UK, the Isle of Man and the Republic of Ireland, so we are not able to send paint to the USA or anywhere else. If you have a UK address to send to, we would love to deliver there.
For delivery queries, please contact us or call 01258 841310.
What goes into the tin
Jam First is a water-based paint with ultra low VOCs, certified vegan by The Vegan Society. The binder is an acrylic resin rather than a microplastic, the pigments are solvent- and VOC-free, and there is no formaldehyde, no heavy metals and no phthalates anywhere in the tin.
We keep the exact formula to ourselves — but we are happy to be open about every ingredient that goes into it.
See which paint ingredients we use The full list — binders, pigments, fillers and additives — and everything we leave outPigments are stir-in, solvent-free and VOC-free. Fillers are natural talc. Preservative content is under 15ppm.
