VICTORY COLOURS ECO PAINT

American Tan

American Tan is a deeply pigmented warm brown eco paint with rich spicy undertones and luxurious caramel warmth.

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Two tins of American Tan warm brown eco paint from Victory Colours

Soft, pure and timeless

Bold, exotic and full of character, this sophisticated brown shade brings warmth and depth to interiors while avoiding overly orange tones thanks to its balanced earthy richness.

Perfect for living rooms, dining rooms, studies and cosy contemporary interiors, American Tan creates an inviting and grounded atmosphere. Its warm caramel tones pair beautifully with soft neutrals, warm whites, muted greens, terracotta shades and natural textures for a rich and timeless interior scheme.

Water based, ultra low VOC and vegan friendly, American Tan is available in a range of durable interior paint finishes including matt emulsion, eggshell and kitchen & bathroom paint.

Beautiful paint, thoughtfully made

Not sure this is the one?

See American Tan — and every other colour we make — painted in real rooms. Browse living rooms, bedrooms and kitchens for ideas, then come back and add your samples.

Browse the inspiration gallery Real rooms in every colour we make, filterable by colour, mood and space

Excellent coverage

Approx. 14m² per litre or 35m² per 2.5L tin, depending on the roller used and the porosity of the surface.

Width (m)

Height (m)

Coats

What’s it going onto?

14m² per litre — the coverage on our tins — plus 10% for touch-ups. Bare plaster and rough render take more.

Painting a whole room? Open the full paint calculator — every wall, ceiling, door and skirting board, in one go

Made to apply beautifully

Stir thoroughly before use. Surfaces should be clean, dry and sound. Touch dry in around 2 hours and re-coatable after approximately 4 hours.

For best results, use a premium quality medium-pile roller and synthetic paint brushes. Clean brushes and rollers with warm soapy water.

Stir and prep Stir thoroughly, and make sure the surface is clean, dry and sound.
Roll the first coat A premium medium-pile roller and synthetic brushes give the best finish.
Leave about 4 hours Touch dry in around 2 hours, re-coatable after approximately 4.
Wash out warm Brushes and rollers clean up in warm soapy water. No solvents needed.

~2 hrsTouch dry
~4 hrsRe-coatable
2 coatsRecommended
Water-basedSoap & water clean-up

Other browns in the range

Brown is never just one colour. These are the others we mix, each one hand-matched in the same eco formulation.

Baby Otter Dark Brown Eco Paint

Bear’s Paw Neutral Eco Paint

Coco Bean Deep Brown Eco Paint

Conker Warm Brown Eco Paint

Natterjack Brown Eco Paint

Rainforest Mahogany Deep Brown Eco Paint

Strangely-Brown Brown Eco Paint

Twig Olenka Design

Urban Fox Ochre Red Eco Paint

See every brown we make The full brown range, side by side

Delivered to your door

Paint orders arrive in 1–3 working days, with delivery included on standard UK addresses.

Where are we delivering to?

UK mainland Scottish Highlands & islands, or Northern Ireland Isle of Man Republic of Ireland Somewhere else

1–3 working days. Delivery is included in the price of the paint. Order before 12 noon and you can add a specified next-working-day delivery at checkout, from £13.95.

A little longer than 1–3 days. These sit outside our standard UK area, so a delivery charge applies — you will see it at checkout before you pay. We do deliver to all of them.

2–3 working days. A delivery charge applies, shown at checkout.

2–5 working days. A delivery charge applies, shown at checkout.

We are sorry — we cannot deliver to you. We only ship within the UK, the Isle of Man and the Republic of Ireland, so we are not able to send paint to the USA or anywhere else. If you have a UK address to send to, we would love to deliver there.

Delivery costs and timings in full Every area, every service, and what each one costs

For delivery queries, please contact us or call 01258 841310.

Want to explore all our colours?

Ready to build it in your own room? Use our paint calculator to work out the litres and the tins for every wall, ceiling, door and skirting board — so you can bring this combo home

Customer Reviews

What goes into the tin

Ingredients we’re happy to list

American Tan is a water-based paint with ultra low VOCs, certified vegan by The Vegan Society. The binder is an acrylic resin rather than a microplastic, the pigments are solvent- and VOC-free, and there is no formaldehyde, no heavy metals and no phthalates anywhere in the tin.

We keep the exact formula to ourselves — but we are happy to be open about every ingredient that goes into it.

See which paint ingredients we use The full list — binders, pigments, fillers and additives — and everything we leave out

Water-based formula
Ultra low VOC
Certified vegan
No microplastics
Acrylic resin binder
Non-toxic additives

Pigments are stir-in, solvent-free and VOC-free. Fillers are natural talc. Preservative content is under 15ppm.